“We, at Parmigiani Fleurier, embrace a vision that transcends mere timekeeping to touch the very essence of our world’s cultural and historical diversity. This vision shapes every creation of the brand, bearing witness to our deep commitment to understanding and respecting the multifaceted nature of time across epochs and civilizations.”
— Guido Terreni, CEO Parmigiani Fleurier Michel Parmigiani, Founder and Master Restorer
Multicultural Approach and Diversity: We view calendars not only as instruments of measurement but as true mirrors of the civilizations that conceived them. This recognition of calendars as expressions of cultural diversity guides our design process, encouraging us to integrate the specificities of each society into our timepieces. It is a celebration of the uniqueness of every culture, a tribute to their contribution to our collective perception of time. Taking this vision further, we embrace an inclusive dimension, seeking to represent not only the diversity of cultures but also the plurality of human experiences. For Parmigiani Fleurier, inclusivity means valuing and respecting differences, offering a platform where every tradition can be seen and appreciated, thus contributing to an enriching dialogue between cultures.
The Importance of Calendars in Human History and Civilizations: Calendars reflect the history, belief, and philosophy of peoples. They structure our social and religious life, mark the passage of time, and punctuate the significant events of our existence. Recognizing their central role, we strive to create watches that are not only precision instruments but also custodians of history and tradition.
The Vision of Watchmaking as a Window to the World: Inspired by Michel Parmigiani’s belief that watchmaking should reveal history, culture, and philosophy, we are committed to making every watch an open window to the world. The Tonda PF Perpetual Hijri Calendar is a perfect example, embodying our desire to celebrate the richness of watchmaking traditions while paying homage to the sacredness of time in diverse cultures.
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