{ "title": "BOUTIQUES CONCEPT", "modified_at": "2026-08-04 13:12:35", "published_at": "2023-03-27 13:00:00", "url": "https://press.parmigiani.com/boutiques-concept", "short_url": "http://prez.ly/TtJd", "culture": "en", "language": "EN", "slug": "boutiques-concept", "body": "

PARMIGIANI FLEURIER is proud to announce the unveiling of their new boutiques . The boutiques, which have been designed by Atelier OI, an internationally renowned Swiss design and architecture studio, are a testament to the shared philosophy of both companies.

The new PARMIGIANI FLEURIER interior design identity is characterized by elevated values of elegance, naturality, light, and understatement. The boutiques are designed to create a sense of serenity and wonder, with a perspective effect on a landscape at dawn. The light concept, inspired by the luminosity of the sky at dawn, bathes the boutique in a soft, warm glow, highlighting the holographic pieces.

Atelier OI’s designs are known for their poetic sensibility, inspired by nature, art, and traditional craftsmanship. Their use of unexpected materials and forms, combined with a strong sense of narrative, creates spaces and products that are not only beautiful and inspiring but also deeply meaningful. Parmigiani Fleurier shares this philosophy and has chosen to partner with Atelier OI to bring their unique design perspective to the new boutiques in Asia.

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